Select Registry Conference
Please join us in Little Rock, Arkansas for the
Select Registry Conference
in cooperation with the Innkeeping Conference & Trade Show.
Select Registry Conference Agenda
Monday, January 23rd
Select Registry Annual Business Meeting
8:00 – 9:00 am
Lighting of the Association Lantern, Ellen Grinsfelder, Board President, Recognition of New Members and Award Winners. Will Carlson, Executive Director, State of the Association.
9:15 – 10:15 am
Featured Speaker, Lee Willson
In the fall of 2001, Select Registry, drew a grand prize winner for its “Vacation of a Lifetime” Sweepstakes. The contest, which attracted thousands of travelers throughout the spring and summer of 2001, awarded the grand prize of a free night’s stay at each of the association’s member inns. The prize was valid for ten years ending in December of 2011. Lee Willson, of Paulsbo, WA, the grand prize winner sent in his entry after staying at the Captain Lord Mansion in Kennebunkport, ME. He and his wife, Joyce, a Tsimshian native from Ketchikan, Alaska have visited over 100 Select Registry properties. Lee will share their accounts and experiences.
10:30 – 11:30 am
Peter Yesawich, Founder of Ypartnership
Peter will highlight new and emerging travel trends based on the latest research, including the travelhorizonsTM survey Ypartnership co-authors every 90 days with the U.S. Travel Association. From social media and travel apps to preferred amenities and activities, learn what travelers are looking for in 2012 and how to harness these insights to drive business to your inn.
12:00 – 1:30 pm
Lunch with your Region and a Short Presentation by Smith Travel Research, Inc
Select Registry and STR (Smith Travel Research) are working together to track the lodging performance of our inns. Please join us as Lauren Irvin explains the two ways you can participate with STR. The reports allow you to see if promotions worked, if the property is growing year after year and assistance in making better budgeting decisions.
1:45 – 2:45 pm
Leveraging Select Registry in Social Media to Promote your Inn by Tim Brady, Brand Pandemic
Learn the most effective ways to leverage the new Select Registry media offerings and content to book more rooms at your inn and reinforce the Select Registry promise. Plus, learn tips and tricks to combine Select Registry into your own digital marketing to take advantage of Select Registry’s international brand.
2:45 – 3:00 pm
Break with refreshments
3:00 -4:30 pm
Select Registry Workshop: A New Twist in Staff Development with Phil Jenkins
Staff first, guests second! Come learn about this paradigm shift in hospitality-making and balancing “high tech” with “high touch”. Included is an overview of the Danny Meyer business principles.
4:45 – 5:45 pm
Panel Discussion
Select Registry Branding and Marketing with Frank Salvo and Herb & Ruth Boven
Savvy marketing tips from a few of Select Registry’s best marketers.
7:00 – 9:00 pm
Select Registry Cocktail Reception and Dinner at the Capital Hotel
New Americana Cuisine is a style of cooking involving the creation of dishes with local and seasonal
ingredients. It also maintains a connection to the tradition and history of the geographical region and foundation of cultural influences of the people from which it derived. The food is entirely hand-crafted, as all things once were. The ever-changing menu always features the best of Arkansas, from farm-fresh vegetables to organic local meats and house-made preserves.
Chef Lee Richardson is highly regarded in Little Rock and generally acclaimed to be the best chef in town. After college in Colorado, Richardson returned to New Orleans to start an apprenticeship as a prep cook in world-renowned chef, Emeril Lagasse’s French Quarter restaurant, NOLA. He later joined Hotel Chef Kevin Graham and then served as Chef d’Cuisine at John Besh’s celebrated restaurant, August. Fortunately for Little Rock residents, and Select Registry, Chef Richardson left New Orleans for the Capital Hotel.
Dinner at the Capital Hotel should be a delightful evening of conversation and memorable food.
