Schedule

Sunday, March 26, 2017

Aspiring Innkeeper Sessions – Executive Board Room – Upper Level

8:00 – 8:30    “GET STARTED” – Spend the first half hour of your morning with PAII’s Executive Director, Kris Ullmer, as she begins your education into becoming our next generation of innkeepers.

8:30 – 9:30   “GET YOUR MONEY’S WORTH” – Learn about the valuation process of a property from Patti Detwiller, Owner of  Bed and Breakfast Consultant Services, and how to incorporate this information into the development of your business plan.

9:30 – 9:45   “GET A BREAK”

9:45 – 10:30   “GET PSYCHED” – Innkeeping offers the chance to build a business, meet great guests, and create a dream.  But, are you ready to take it on?  Are you aware of the not-so-sunny side of the innkeeping?  Heide Bredfeldt, Partner at Inn Consulting Partners, will put your mental stamina to the test.

10:30 – 11:30   “GET ON THE MAP” – This is where the fun begins, getting your name out there.  What you need to know about management systems, channel managers and OTA’s will be explained by Marc Kassouf, Innkeeper at Quiet Creek Inn and Council/Board Member with the California Association of Boutique and Breakfast Inns.

11:30 – 12:00   “GET REVIVED” –  Enjoy a quick pick-me-up lunch before we get back to the second half of your day.

12:00 – 12:30   “GET TOGETHER” – Kris Ullmer returns with great information on the benefits of continuing or becoming a PAII Innkeeping Member and how to tap into the endless resources they provide for innkeepers.

12:30 – 1:45   “GET YOUR INN – A FINANCIAL DECISION” – Tim Piper, also from Inn Consulting Partners, shows you the importance of building your inn’s financial model, what you need to look for in an inn as a business decision, the location of the inn, and much more.

1:45 – 2:00   “GET ANOTHER BREAK”

2:00 – 2:45   “GET BAKING” – Part of your new career will be in the kitchen. Debbie Anderson, Co-Owner of Victorian House Scones, will be bringing some baking education to you.  After all, you will need to know this information and use it every morning.  Plus you may even get some yummy afternoon snacks from Miss Debbie.

2:45 – 3:45   “GET THE DETAILS” – You’ve got the B&B, now what? Rebecca Whisnant of Interim Innkeepers’s Network, will go over key things to know and why you need to know them…before the old innkeepers disappear from your lives. An Operations Manual is a great asset for a new Innkeeper who may not think to request one. An Operations Manual will help you get up and running faster.

3:45 – 4:30   “GET YOURSELF COVERED” – Long time PAII supporter and well known Insurance Agent for CBIZ, James Wolf, will spend a few moments letting you know some of the quick, but must have basics of the insurance requirements you should be looking into as a new innkeeper.

4:30 – 5:00   “GET ANSWERS” – Your long day of the rest of your life has just wrapped up and I’m sure you’ve got questions.  Our speakers from throughout the day will panel up and look give you the answers you seek.  Get ready, the next three days will fill your book of knowledge with everything you’ll need to get you on your way to the memorable life as an innkeeper.  Welcome to America’s Innkeeping Conference and Trade Show.

5:00 – 6:00 “GET ANOTHER BREAK”‘

Association Leadership & Aspiring Innkeeper Dinner – Grand Ballroom D

6:00 – 7:30   “GET DINNER” – Finish your evening around a table with your new colleagues with Chicken Florentine, stuffed with sauteed spinach, three cheese, roasted garlic, and topped with a white wine cream sauce, paired with creamy orzo and mixed seasonal vegetable.

NOTE : The Aspiring Innkeeping Session is NOT included in the 3-day, America’s Innkeeping Conference and Trade Show.  If you would like more information, please contact Erik Spence, Conference and Trade Show Coordinator at (573) 470-3492 or by email to conference@PAII.org.

 

Association Leadership Summit – Conference Room – Upper Level

2:00 – 3:45   “GET BRAINSTORMING” – Join Kris Ullmer, Executive Director of PAII, Heather Turner, Marketing Director of PAII, and Jerry Phillips, WBBA Board, as discussions and ideas are shared among the leadership of the B&B Industry.  We all want to see innkeepers succeed; how can we synergize our efforts at the state, regional, national association levels?  This is where you will have the chance to meet the who’s who of the various associations around the United States, Canada, and Puerto Rico. (discussions can continue into the schedule ‘break’ time)

3:45 – 6:00   “GET A BREAK” – Take a few moments to check into your suite and prepare for dinner.

 

Association Leadership & Aspiring Innkeeper Dinner – Grand Ballroom D2

6:00 – 7:30   “GET DINNER” – Finish your evening around a table with your new colleagues with Chicken Florentine, stuffed with sauteed spinach, three cheese, roasted garlic, and topped with a white wine cream sauce, paired with creamy orzo and mixed seasonal vegetable.  This dinner is only for the Aspiring Innkeepers, Presenters at the Aspiring Innkeeper Sessions, and those Association Leaders who attended the meeting.

Monday, March 27, 2017

General Session – South Exhibit Hall

7:00 – 8:00   “GET REGISTERED” – Exhibit Hall Pre-Function in the lower level of the St. Charles Convention Center.

8:00 – 8:45   “GET WELCOMED”  –  Join Kris Ullmer, Executive Director of the Professional Association of Innkeepers International (PAII), as she welcome hundreds of innkeepers and industry professionals to St. Charles.  Learn the State of PAII and the really big question…Where will we be in 2018?

8:45 – 9:00   “GET A BREAK” – Time to refill those coffees.

9:00 – 10:00   “GET YOUR GOLDEN NUGGET” – Nancy Friedman, AKA The Telephone Doctor, is going to wake up the crowd.  This engaging start to America’s Innkeeping Conference will be a fast paced and eye opening experience on how you handle guest service.

10:00 – 11:00   “WHAT’S NEW AT BEDANDBREAKFAST.COM & REZOVATION” – Janice Hurley, Head of Industry Relations, BedandBreakfast.com will bring you up to speed. 2016 has been a busy year for all! This is the perfect opportunity to get an update on what we’ve accomplished in 2016 and what’s coming down the pipeline in 2017.

11:00 – 12:00   “GET GAME” – It’s the “Game Day Sports Buffet”.  Sit with other innkeepers and vendors for fare that you only find in the ball park.  Sit and enjoy your meals.  Enjoy the comradery of the innkeepers and vendors.

12:00 – 2:00  “GET AROUND” – Each day will feature hours of specific industry related topics in our educational classrooms.  Look into each classroom to decide which information would most benefit your inn’s success.  See more details of today’s classes below.

2:00 – 5:00   “GET SHOPPING” – The Exhibit Hall is where we all meet next.  This is what many innkeepers look forward to all year long.  All of your favorite vendors and many who you’ve never seen before, are ready to provide the best products and services you need in your bed and breakfast, or boutique hotel.  Be sure to see the list of vendors here.

5:00 – 6:00   “GET A BREAK” – There’s not a lot of time, but there is some time now to head to your suites.  Get ready, reflect on the day and come back down for an evening you will not forget.

6:00 – 11:00  “GET TO THE PARTY” – You are about to partake in the party of parties, with innkeepers, vendors, and our VIP industry professionals.  Everyone is invited and it is included with your registration, no extra ticket required.  We’ll begin with an introduction and welcome from PAII’s Executive Director, Kris Ullmer.  She will bring to the stage our Keynote Speaker – Mr. Berkeley Young, President of Young Strategies, a Charlotte, NC based company conducting customized research and planning for destination marketing organizations.  After Mr. Young’s presentation, it’s time to feast and if you want Italian Cuisine in the St. Louis area, you go to the Hill District – and tonight, we bring the “Italian Dinner on the Hill” to you, at the St. Charles Convention Center.  Now, if you want Italian music, you listen to Frank Sinatra.  Since that isn’t possible, we have the next best thing.  The St. Louis Big Band is an 18 piece big band featuring its very own Sinatra styled singer.  Dancing, music, and marinara will fill the air in St. Charles this night.

GET IT TOGETHER – Junior Ballroom A

12:00 – 1:00   “GET OUT” – It’s never too late to look at your exit plan as an innkeeper.  Patti Detwiller, Owner of Bed and Breakfast Consultant Service, will walk you through some steps that you can’t overlook.

1:00 – 2:00   “DID SOMEONE SAY INSURANCE?” – Led by an experienced and knowledgeable educator, Mitchell J. Pies, the Principle of Mitchell J. Pies Agency, this workshop has been well received at state and national conferences from the east to west coast including South Carolina, Illinois, New Mexico, California and Alaska. This energizing and engaging session is highly interactive and includes claims case studies from the lodge and inn industry. Participants will learn how risk management can influence business decisions and the bottom line in unexpected ways. This  workshop is a key professional education component for lodge and inn owners.

5:00 – 5:45  “GET ASSOCIATED” – Each day, if your association or groups of associations would like to get together to speak to their members, have a social gathering or recruit members, this space is available.  Please contact Erik Spence at 573-470-3492 to reserve your time.

GET SOCIAL – Junior Ballroom B

12:00 – 1:00   “GET MOBILE” – Ben Lloyd, Vice President of Strategy for the website designer Odysys, is going to uncover the techniques to capturing the mobile, on the move travelers.  Are you ready for the mobile age?

1:00 – 2:00   “GET YOUNG AGAIN” – Marie Lanier, Daughter of the B&B Industry, sets you straight with the need for a connection to your newer and younger, socially driven guests.

GET NOTICED – Junior Ballroom C

12:00 – 1:00   “GET RID OF THE SKELETONS IN YOUR DIGITAL CLOSET – Your website is no longer the end-all of your marketing plan, but just the beginning.  No matter how awesome a website may be, it cannot stand alone.  Off-Page influences such as In-Bound Links, NAP (Name, Address and Phone), Duplicate Content, OTA (Online Travel Agency) influences in your Local listings and a variety of other signals that Google uses for placement can cause your Website to have lower placement and thus make it less effective in driving you the business you expect.  Come to this informative session and Acorn Internet Services’ Co-Founder & President, Lisa Kolb will show you how to determine which skeletons are hiding in your digital closet, and how to deal with them.

1:00 – 2:00   “GET DIGITALLY UPDATED” – Are your website and your 3rd party sites current and accurate?  Alla Gonzalez, the Partner Content Specialist for Booking.com will show you the importance of website maintenance, having the best photos, clear descriptions and policies.  Alla will also provide you with some tips on managing expectations through content and best practices on replying to reviews.

GET ORGANIZED – Junior Ballroom D

12:00 – 1:00   “GET TRENDY” – Melody Landis, Regional Sales Representative for Gilchrist & Soames, let you know what the latest trends our guests are after when it comes to amenities and activities.

1:00 – 2:00   “GET TRAFFIC” – There are 7 great strategies created by Q4 Launch that are designed to steer more traffic to your website and each will be explained by Steven Wright, Director of sales at Q4 Launch.

GET A BLEND OF SESSIONS – Meeting Room 105

Tuesday, March 28, 2017

General Session – Grand Ballroom

8:00 – 9:00  “GET THE LATEST LODGING NEWS” – Matthew MacLaren, Esq., Senior Vice President, Member Relations, American Hotel & Lodging Association, will bring the latest developments, including a legislative update, around our industry to center stage.  PAII’s partnership is one that provides our innkeepers with up-to-the-minute news and amplifies our voice on legislative issues.

9:00 – 10:00   “GET THINKING” – One of our key sponsors, Think Reservations brings their latest technological advances to the stage to showcase how they have become one of the premier back office reservation systems for innkeepers.  Richard Aday, Founder of Think Reservations will be your host.

10:00 – 11:00   “GET AROUND” – Each day will feature hours of specific industry related topics in our educational classrooms.  Look into each classroom to decide which information would most contribute to your inn’s success.  See more details of today’s classes below.

11:00 – 12:00   “GET THE PICNIC BASKET” – It’s the “Picnic In St. Charles Luncheon”. If the weather is nice, take your lunch outside. Inside or out, sit and enjoy your meal and the comradery of the innkeepers and vendors.

12:00 – 3:00   “GET SHOPPING” – Day 2 of shopping continues in the North Exhibit Hall on the lower level.

3:00 – 5:00  “GET AROUND” – Breakout sessions continue.  See more details of today’s classes below.

5:00 – 6:30   Bed & Breakfast Inns of Missouri – Annual Spring Meeting will be held in Junior Ballroom D.

6:00 – 8:00   “GET ARTSY” – The innkeepers and vendors will be treated to an reception at the Foundry Arts Center, compliments of the St. Charles Convention and Visitor’s Bureau.  Transportation will be provided to and from the reception.

GET IT TOGETHER – Junior Ballroom A

10:00 – 11:00   “GET FINANCING” – Learn the ins and outs of navigating an SBA loan to assist you with expanding, purchasing and/or refinancing commercial estate from Donna Haiback, the Business Development Officer, and John Batt, the Director of Sales, both from CapitalSource.

3:00 – 4:00   “GET PUBLICITY” – Maria and Jay Coder of Bed and Brunch PR will take a live look at how to get great PR for your inn and events.

4:00 – 5:00   “GET CENTERED” – Finding the balance between a personal life and how that helps you build a successful innkeeping business can elude some of us.  Heide Bredfeldt from Inn Consulting Partners will teach some techniques to help you enjoy both.

GET SOCIAL – Junior Ballroom B

10:00 – 11:00   “GET POSTING” –  Q4 Launch returns to the classroom and shows innkeepers how properly use blogs to attract new visitors to their website, and hopefully book more rooms with new guests.

3:00 – 4:00   “GET THE FACTS” – One of our Key Sponsors, BedandBreakfast.com‘s Head of Industry Relations, Janice Hurley, will share detailed information dissecting their quarterly traveler trends surveys. BedandBreakfast.com conducts quarterly surveys of thousands of B&B goers so as to better learn how we, as an industry, can always stay ahead of and surpass traveler expectations. In our surveys we monitor many things including online booking habits, triggers that get folks to book, etc., but in particular, trends among those folks who specifically love staying at B&Bs. In our Traveler Trends presentation we’ll dig deeper into some of the trends we’re seeing, and share with you various ways in which you can capitalize on the ever emerging trends of today’s traveler.

4:00 – 5:00   “GET A SOCIAL MEDIA SPOTLIGHT ON YOUR INN” – How to be a social media rock-star in a tourism world will be explained by Heather Turner, Owner – Forfeng Designs and Marketing Director – PAII.

GET NOTICED – Junior Ballroom C

10:00 – 11:00   “GET THE ABC’s of OTA’s” – So many acronyms. Sara Shusta, Director of Online Reservations at BedandBreakfast.com, puts her take on how to manage the world of online travel agents (OTA) and how proper management can lead to more on your bottom line.

3:00 – 4:00   “GET FOUND” – innRoad helps you determine how, when, and most importantly, where you need to be to get found online and increase your occupancy numbers.

GET ORGANIZED – Junior Ballroom D

10:00 – 11:00   “GET COMMUNICATING IN THE DIGITAL AGE” – Guest Communications Before, During, and After to Improve Guest Experience – The guest communication landscape has changed. In today’s age, there are many more options than just greeting guests at the door on the day of check-in with a friendly “Good morning” and a hearty breakfast the next day. Technology has enabled us to communicate with guests using newer mediums and in ways that feel personal to the guest, but in many cases are actually automated by software. Come learn as E Scot Fuller-Beatty teaches step-by-step how you can start to implement the tools that will help your customers find you and keep coming back for more!

4:00 – 5:00   “GET GUESTS DIRECTLY TO YOU” – The Vice President of Strategy for Odysys, Ben Lloyd, is going to share with you a 5 step plan to unlocking more direct bookings online.

GET NOTICED – Junior Ballroom C

10:00 – 11:00   “GET THE ABC’s of OTA’s” – So many acronyms.  Tim Wilson, Director of BedandBreakfast.com Diamond Collection, puts his take on how to manage the world of online travel agents (OTA) and how proper management can lead to more on your bottom line.

3:00 – 4:00   “GET FOUND” – innRoad helps you determine how, when, and most importantly, where you need to be to get found online and increase your occupancy numbers.

4:00 – 5:00   “GET YOUR WEDDING QUESTIONS ANSWERED” – Join Tim Piper, Julie Rolsen, (more to be determined), as our experience wedding professionals give their insight into making the anticipated day special (and profitable) for everyone. It will be an open ended expert panel discussion, led by the innkeepers, with questions ranging from first contacts, writing and enforcing contracts, menu designs, pricing structures, investing your money to build your venue, and more.

GET ORGANIZED – Junior Ballroom D

10:00 – 11:00   “GET OUT OF THE OFFICE” – Richard Aday, Founder & CEO of Think Reservations and his associate E Scot Fuller-Beatty, let you know what a great property management system (PMS) can do to lighten the load in the back office.

3:00 – 4:00   “GET BAKING” – Debbie Anderson, Co-Owner of Victorian House Scones, shows the innkeepers the ins and outs of baking techniques and maybe you’ll even get to sample some sweets mid-afternoon.

4:00 – 5:00   “GET GUESTS DIRECTLY TO YOU” – The Vice President of Strategy for Odysys, Ben Lloyd, is going to share with you a 5 step plan to unlocking more direct bookings online.

GET A BLEND OF SESSIONS – Meeting Room 105

10:00 – 11:00   “GET BAKING” – Debbie Anderson, Co-Owner of Victorian House Scones, shows the innkeepers the ins and outs of baking techniques and maybe you’ll even get to sample some sweets mid-morning.

4:00 – 5:00   “GET YOUR WEDDING QUESTIONS ANSWERED” – Join Tim Piper, Julie Rolsen, (more to be determined), as our experience wedding professionals give their insight into making the anticipated day special (and profitable) for everyone. It will be an open ended expert panel discussion, led by the innkeepers, with questions ranging from first contacts, writing and enforcing contracts, menu designs, pricing structures, investing your money to build your venue, and more.

Wednesday, March 29, 2017

General Session – Grand Ballroom

8:00 – 8:45   “GET TO THE FUTURE” – Come to a quick recap of where PAII has been, where PAII is now and where PAII is going.  Kris Ullmer, the Executive Director will send you off into our final day with words of wisdom to keep you motivated until next time.  

8:45 – 9:00   “GET A BREAK”

9:00 – 11:00   “GET AROUND AGAIN” – America’s Innkeeping Conference still has more breakout sessions available.  Check out the list below for today’s sessions.

11:00 – 12:00   “GET ONE MORE GREAT MEAL” – We can’t let you go without trying the over-sized mushroom ravioli with truffle cream, with a roasted pepper and mushroom medley.

12:00 – 1:00  “GET AROUND AGAIN” – Will the education ever end.  Well, yes, yes it will.  Just not yet.  See the remaining line up of breakout sessions below.

1:00 – 4:00 “LAST SHOPPING CHANCE” – This is the end of the trade show.  Be sure to get your orders organized and keep in touch with our vendors.  They are a very important part of our industry and we couldn’t have done this without them.  Make sure to thank them all.

5:00 – 6:00  “GET YOUR LAST TASTE OF ST. CHARLES” – We encourage everyone to stay and take in Historic St. Charles for one more evening.  There are many outstanding restaurants only minutes away, in the largest and oldest historic shopping district in Missouri.

GET IT TOGETHER – Junior Ballroom A

9:00 – 10:00   “GET COMPLIANT” – The Great Plains ADA Center has created this first of a 3 part session.  Learn what your inn needs to be considered compliant in the eyes of the Americans with Disabilities Act.

10:00 – 11:00   “GET SERVICED” – This has got to be one of the hottest topics yet.  What qualifies as a service animal?  What do innkeepers need to know about their requirements to meet the needs of the aging population and their pets?  They will also look at how your guest service standards may need to change to meet these needs.

12:00 – 1:00  “GET WEB ACCESS” – It’s not here yet, but it will be soon.  Do you know what your website will need to do to meet the requirements of the Americans with Disabilities Act?  It’s just around the corner and you will need to be ready for this drastic change to how the world wide web is running.

GET SOCIAL – Junior Ballroom B

9:00 – 10:00   “GET THE WEDDING BUSINESS – IS THIS THE RIGHT MARRIAGE FOR MY INN” – Tim Piper, Founding President of The Vermont Association of Wedding Professionals and a Founding Board Member & Current President of VIBBA, will show you out of the box ways to become involved in weddings, how to take on the responsibility, staffing, workload, or especially the demands sometimes associated with the bridal party.

10:00 – 11:00   “GET SOCIALIZED” – This is going to be an amazing Q&A session about the goods,  the bads and the uglies of too little, too much and too far off-topic posts and how they affect your business.  And of the various sites out there, which ones are dead dinosaurs, which ones are OK now but dropping, what’s new, and just not mainstream yet.  Join Stefani Pollack, Scott Thomas, Heather Turner, Maria Coder, and Jay Hassler as they answer all of your questions.

12:00 – 1:00   “GET INSTA-MARKETING” – You’ll learn great ways to grow your Instagram following and get them in your inn.  Co-founders of Build Digital Marketing Stefani Pollack (@cupcakeproject) and Scott Thomas (@grillinfools) will share how they each grew their follower count to 200,000 in a short amount of time and how you can do the same!

GET NOTICED – Junior Ballroom C

9:00 – 10:00   “GET A VICTORY IN THE WAR AGAINST AIRBNB” – Find out what is happening in the continuing fight against the Airbnb Juggernaut. Understand the myths and realities about them, how they really operate, and how they deceive local governments, communities whole neighborhoods and organizations. Learn how to fight them, and win!  PAII Advocate Members and Board Members Jack North and John Finneran lead the way in the fight.

10:00 – 11:00   “GET THE MOST FROM YOUR MARKETING EFFORTS – BEYOND THE BASICS” – Mary White, CEO & Founder of BnBFinder.com and author of Running a Bed & Breakfast For Dummies, has nearly 20 years experience helping new and seasoned innkeepers market their properties. Whether it’s presenting your best image online or working with the local media, she will help you organize, prioritize, track and decide how to spend your time and money effectively.

12:00 – 1:00   “GET STOCKED” – What amenities and products are considered necessities and what are some that will separate you from your competition.  Heide Bredfeldt from Inn Consulting Partners will break down the list so you don’t have to.

 

Thursday, March 30, 2017

“GET HOME SAFE”

See you in 2018!

We will continually be updating session topics as they become available.  Please keep checking back with us for these updates.